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5 Ways Retailers Influence Our Spending

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Three people in business clothes walking forward.

Retailers have one goal: to get you to spend more.

And they have lots of tricks to make that happen.

Learn how to spot these marketing tactics and make smarter decisions when shopping.

#1: BOGO – Buy One Get One free sounds like a great deal – until you realize you don’t need two of these products. In fact, you’re probably not even sure you need one!

#2: Anchoring – The $55 Deluxe Rib Steak doesn’t look all that expensive when it’s listed right under the $75 Chef’s Steak Special.

#3: Urgency – Buy now! Quick – before it’s sold out! (so says the retailer who has thousands more in stock).

#4: Decoy pricing – “Do you want to upgrade that $4 medium to a $5 large? It’s practically the same price!”

#5: Day-one Markdowns – When the manufacturer’s price is $199, but the retailer’s starting price is $150. Something’s fishy if it’s marked down on day one.